Siege Media

Managing 256+ hours/mo of content creation for top brands & startups

Client

Mint Intuit, The Zebra, Zola

Deliverables

Data studies, Infographics, SEO, Press coverage

Challenge:

At Siege Media, a leading SEO content marketing agency, the challenge was to deliver high-quality, search-optimized content at scale while driving measurable organic growth for industry-leading clients like Zola, The Zebra, and Mint by Intuit. Managing multiple top-tier accounts required balancing keyword strategy, content execution, and team leadership—all while ensuring content ranked and converted.

Solution:

As a Content Marketing Manager, I led a team of writers and executed 256+ hours of content production per month, developing SEO-driven strategies that targeted middle and bottom-funnel keywords to maximize organic visibility and conversions.

Key Initiatives:

📈 Managed content strategy for top agency accounts → Led content production for major brands in insurance, finance, and lifestyle, ensuring high-ranking, high-converting content.

🔍 Executed SEO-focused keyword research → Identified and targeted high-value search opportunities to optimize traffic and rankings across competitive verticals.

✍️ Produced high-performing long-form content (3,000+ words) → Researched, wrote, and edited in-depth articles that ranked on Google and engaged audiences.

📢 Developed editorial & outreach strategies → Created pitchable content and executed outreach campaigns to secure placements and backlinks, increasing brand authority.

🎯 Led and mentored a team of writers → Provided strategic direction, editorial guidance, and professional development to junior team members, ensuring quality at scale.

Results:

✅ Scaled content production to 256+ hours/month across multiple high-profile accounts

✅ Drove organic traffic & #1 search rankings by optimizing content for middle & bottom-funnel keywords

✅ Increased online visibility & brand authority through strategic content and outreach initiatives

✅ $7.7M+ increase in traffic value for The Zebra

At Siege Media, I honed my ability to blend SEO strategy, content management, and team leadership, driving measurable growth for brands through high-impact, search-optimized content.