Challenge: Royal, a Web3-powered music rights marketplace, set out to revolutionize music ownership by enabling fans to invest in their favorite artists’ songs. The challenge? Establishing credibility in a new market, attracting top-tier artists, and driving adoption—all while balancing fan excitement and investor appeal.

Solution:As a content strategist and copywriter, I helped position Royal as the go-to platform for music NFTs, engaging high-profile artists, crafting compelling storytelling, and launching key initiatives that drove adoption and revenue.

Key initiatives:

🎶 Launched the Royal Music Rights Marketplace with $7.5M+ in music rights traded → Crafted brand messaging and content strategy that fueled artist and fan adoption.

🔥 Positioned Royal as the industry leader → Helped secure high-profile artist partnerships and major press coverage.

📈 Drove 70% QoQ growth in artist onboarding → Launched "Royal for Artists", a landing page to simplify onboarding and educate musicians.

🎯 Developed lead-gen & enablement tools → Managed GTM for the Song Valuation Calculator and artist onboarding resources to support labels, distributors, and independent artists.

📢 Leveraged editorial storytelling & social-first strategies → Engaged audiences through artist-driven narratives and digital channels (Twitter, Instagram, LinkedIn).

Results:

✅ $7.5M+ in music rights traded on Royal

✅ 70% QoQ growth in artist adoption

✅ 80%+ of music drops sold out, balancing fan and investor demand

✅ Established Royal as the leading music NFT platform with high-profile artist partnerships & press coverage

Song Valuation Calculator

Royal for Artists Landing Page

Royal Music Rights Marketplace

Royal Blog: Music as an Asset Class